Outcome 1: The long-form article the partner has been putting off for six weeks is drafted, partner-signed, and live under the byline you nominate.
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Agents / AI Marketing Officer
Productised AI agent · in research
AI Marketing Officer
Chief Marketing Officer
Scoped on the discovery call
The Chief Marketing Officer raises your team's long-form, LinkedIn, AI-Overviews, and partner-byline capability to the chief-executive ceiling. The role covers the article you have been putting off, the partner byline that rarely lands on time, and the editorial calendar against the queries that actually surface your firm in AI Overviews where prospects research before they ever pick up the phone. Today the capability is delivered through a senior South African operator on retainer while the productised AI agent in research builds out. Preorder terms lock at signature for the first six partnerships that sign before the productised role goes live. Brand strategy, paid acquisition, and creative direction are out of scope today; the role owns the content marketing production engine, with partner sign-off on every piece before it goes live, and scope can expand once the productised line ships.
What you walk back to
The week the Chief Marketing Officer is live.
Outcomes a partner walks back to once the Chief Marketing Officer engagement is calibrated against the brief signed at the end of week one of onboarding. Present-tense, finished state, not the tasks underneath.
Outcome 2: The editorial calendar against the AI Overviews queries your firm wants to surface for is live and shipping weekly, with weekly reporting on which queries are starting to cite you.
Outcome 3: The partner byline that rarely lands on time is on the schedule the partner cluster agreed to in onboarding, ahead of the deadline rather than the morning of.
Outcome 4: The brand voice locks at the end of shadow mode in week three, with fewer than ten partner corrections before every piece reads as the firm.
What it replaces
The honest comparison.
The closest hiring alternative is a senior South African content marketing lead at R35,000 to R55,000 a month, plus a freelance designer, plus the management overhead of running two contractors who have to ask you the same five questions every Monday morning.
The 60-day outcome
Sign off the number in discovery, or we work for free until we hit it.
Discovery quantifies a single specific outcome for the Chief Marketing Officer engagement. The number gets locked in writing in the one-page brief you sign at the end of week one of onboarding, and the 60-day outcome window opens on the first day of live operation. If the engagement has not hit the agreed outcome by day 60, we keep working at no further cost until it does.
We can promise this because we cap C-Suite AI onboarding intake to the engagements we can actually deliver against in any given quarter. The cap is what makes the 60-day promise something you can read as a real commitment instead of a marketing claim.
How the Chief Marketing Officer fits inside the wider business: see the brief for South African accounting partnerships, for South African commercial law partnerships, or for South African performance-marketing shops.
Chief Marketing Officer questions
What partners ask before they sign.
Does it post under partner bylines?
Yes. Every piece is published under the partner byline you nominate, with a partner sign-off step before the post goes live. The role never publishes without that approval.
How does it report on AI Overviews surfacing?
The role tracks which queries are starting to surface your firm in Google AI Overviews and Perplexity-style answer engines, and reports the trend weekly. The metric the engagement is held to in the 60-day outcome is set in your discovery brief, usually a number of queries surfaced inside a defined topic cluster.
Does it write for accounting, legal, and marketing verticals specifically?
Yes. The editorial calendar is built against the topic clusters and search queries your firm specifically wants to rank for, with vertical-specific framing, citations, and outbound link logic that fits your audience. Voice gets locked in shadow mode the same way every other Chief X Officer engagement gets locked.
Pairs well with
Two roles most partners stack with the Chief Marketing Officer.
Book a discovery call
Tell us how a chief marketing officer would fit your business.
Fifteen minutes on Google Meet that ends with a one-page brief, the outcome we would write into the contract addendum, regardless of whether you sign.